Besides car fanatics, a lot of men are drawn to attend car shows featuring new car models or the so called pimped old ones. Cars are usually the favorite thing of a guy. It speaks about the manliness and pride. And since car shows are events flocked by a lot of men, one good way for car exhibitors to draw more attention is by featuring sizzling ladies wearing bikini and modeling with the hot cars.
Basically, the concept of car shows is putting together the two favorite things of men – cars and women. And since cars are associated to masculinity and men, seeing women posing with the cars gives the impression that the woman finds the car hot just like a hot guy or a car with sexy girl is a hot one.
This strategy exploits the natural tendency of the guys to be attracted to sexy girls. By this, more and more guys tend to check out car exhibitors with hot ladies prancing over the cars exhibited. Also, the hotter a girl is if the bikini she is wearing has either a sexy or sporty touch. The best selling bikinis for shows like these are the skimpy or leather ones.